Archive for the ‘Bridal’ Category

Wedding branding

Monday, November 16th, 2009

It may seem weird to “brand” a wedding. It’s the adgirl in me. If you think about it though, most design savvy weddings are well branded in that they are cohesive with a monogram, an illustration, color scheme, theme, or in the best cases all of the above. I even like to create a wedding brand identity sheet that lays out the details from pantone colors to fonts.

For my own wedding I created a custom monogram out of the font from our wedding invitation that incorporated a heart made out of our initials. We put it on our programs as well as our cocktail napkins.

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Other places people often place their monograms are on the head of their menu or as lighting on their dancefloor. After the wedding you can get an embosser to stamp stationary or envelopes with it. I’d like to find a way to put it on soap!

Time to crank the press

Monday, November 16th, 2009

In addition to my wedding invitation, I created matching letterpress menus and thank you cards. Since these were less complicated, I decided to print them myself. I rented a Vandercook press at the SF Center for the Book where I learned to print a few years ago.

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Picture 1

For the table numbers, I decided to print the design on my inkjet onto the same pale blue from the menus and calligraphy the numbers over the design in a chocolate brown.

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Final touches on an Invitation

Monday, November 16th, 2009

I offer 2 kinds of calligraphy to my custom invitation clients. (Click here for more details). I chose the copperplate style in sepia ink for my invitations.

The final touch on my invitation was to create matching postage stamps. I used the poppy image to create custom stamps for the outer envelope and rsvp envelope. The poppy stamp is now available for purchase in my zazzle store where I post custom stamps for my invitation clients to purchase for their own invitations.

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Yes- I invited the President.  Although he was too busy reforming our health care to attend the wedding, we did receive a lovely hand signed response.

A California Chic Wedding Invitation

Monday, November 16th, 2009

After months of brainstorming my dream invitation, I came up with a tri-fold letterpress design- incorporating poppies to represent the California girl in me.

My initial invitation design was a 7-panel accordian fold. Sometimes a girl can dream too big. I soon found out that I created an invitation too large to fit even the largest bed of a vandercook press. After reconfiguring the design, I came up with a 2-sided trifold.

A 2-sided, 3-color, tri-fold invitation was not something I wanted to attempt to print myself. I entrusted Aardvark Press in Los Angeles with the job. Unlike most letterpress printers, they still use magnesium plates affixed to wood block for their printing. This is the only way to get the finest of details like the tiny dots on the poppies. Here are a few shots from my presscheck:

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The result was amazing!

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photography courtesy of Michelle Walker

An unexpected Save the Date

Monday, November 16th, 2009

So a few months into my engagement, I already started to feel the pressure of what I was going to come up with for my wedding invitation. Everyone in my life seemed to be asking me what was I going to design. I was asking myself that as well!

I love the idea of a playful save the date that is not in line with the rest of the invitation suite. It’s one of the few opportunities to deviate from a color scheme or theme. Since I hadn’t yet decided on the design for my wedding, I thought it would be a great excuse to send out something I didn’t actually create. (Just like when people ask me why I don’t always send my own greeting cards. I tell them that I still enjoy searching for and collecting cards.)

I found these great maps on etsy by a local calligrapher, Laura Hooper. I thought it would be a great way to tease our upcoming wedding with a playful custom map of our wedding destination. She was really sweet to work with, especially since the neurotic art director in me quickly emerged. After lots of nudging around the map icons and choosing the perfect calligraphy style, we ended up with a super cute map of the Bay Area/Sonoma.

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Will you be my bridesmaid?

Monday, November 16th, 2009

The first of many paper goods that I created during my engagement were cards to ask 7 lovely ladies in my life to be my bridesmaids. Since I only needed to create a small amount of these cards, I decided to go for something a little more hands-on. I pulled out my Japanese gocco press and used gold metallic ink on blush pink cards for a modern vintage feel.

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I recently added these cards to my etsy store and they are a huge hit. “Maid of Honor” and “Matron of Honor” versions are also available.

Visit  www.etsy.com/shop/Jenuinepaper to purchase.